Allison A. Lawrence

President, eCommerce

Focused on business development, commercialization and brand maximization, Allison is leading the ongoing success of Stanley Black & Decker’s commerce online.
Portrait of Allison A. Lawrence

Allison Lawrence is President of eCommerce in the Tools & Storage division at Stanley Black & Decker. In this position, she leads the strategic expansion of the company’s eCommerce business and drives the evolution of the organization’s digital capabilities to effectively address the end-to-end customer journey.

A nearly 20-year veteran of Stanley Black & Decker, Allison has held progressive leadership roles inside of commercial, marketing and, most recently, as VP and Chief of Staff to the CEO. In that role, Allison helped drive the company’s annual strategic plan and contributed to the development of an enterprise-wide DE&I strategy.

Allison earned a bachelor's degree in marketing from Oklahoma State University and her Executive MBA from the University of Texas at Dallas. A member of the Executive Leadership Council, she currently serves on the Boards of Stride Learning, A Better Chance and Hartford Hospital.