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How We Operate

Moving Forward by Staying Agile

Our Operating Model is the framework for our businesses to focus their priorities and allocate resources in order to sustain financial performance.

With People and Technology at the center, it’s a model that has continuously evolved over the last 15 years to elevate best practices and deliver on being one of the world’s most innovative companies.

A Strategic Framework

  • Extreme Innovation
    We have a historically strong foundation in innovation, launching more than 1,000 products a year. DEWALT® FLEXVOLT® and ATOMIC™ products are just a few of our industry-leading breakthroughs. We want to achieve faster, better results. That’s why our Operating Model includes collaborations with startups and entrepreneurs, academic institutions, research labs and others with a shared vision for extreme innovation.
  • Extraordinary Customer Experience
    Our customers are at the core of everything we do. From experienced pros and newly inspired DIYers to businesses large and small, we continue to evolve with their ever-changing needs. Product performance, sustainability, electrification of home and garden tools and a top-of-the-line e-Commerce experience are just a few ways we’re working to serve our customers. By listening, learning and delivering, we’re not just making products and creating solutions, we’re building well-earned brand loyalty.
  • Operations Excellence
    Establishing efficiencies in our supply chain and manufacturing operations through an agile, adaptive and digital approach is central to Operations Excellence. We’re committed to Industry 4.0 smart manufacturing investments, where highly skilled people use technology to make better products. And we make products where we sell because it makes sense. By generating jobs and revenue, it’s better for our local communities. By reducing transportation requirements and improving distribution channels, it’s better for our customers and the environment, too.
  • Performance Resiliency
    We operate in a world rife with volatility, uncertainty, complexity and ambiguity (VUCA). We know change is constant so we don’t just respond to it, we prepare for it. Sustaining strong performance amid shifting operating conditions means we have to stay agile and adaptable. Artificial Intelligence and Data & Analytics are just two levers we’re using to continue to thrive in this area.
  • People & Technology
    At the center of our Operating Model: a powerful combination of our talented people and cutting-edge technology. By investing in reskilling, upskilling and lifelong learning, we’re preparing our workforce for the jobs of today – and the advanced manufacturing careers of tomorrow.


Jim Loree - Stanley Black and Decker President and CEO

"The Stanley Black & Decker Operating Model is the answer to competing in the 2020s. It will give us a competitive advantage and help ensure our success going forward."

Jim Loree, Chief Executive Officer