We’re dedicated to creating innovative tools—and delivering for our customers.

Customer satisfaction is an essential pillar of modern corporate effectiveness. Wherever you go in our company, you’ll find an uncompromising commitment to performance, innovation, customer satisfaction and social responsibility.  

You’ll find people working together to achieve our common goal of service excellence. We are one team aligned to deliver extraordinary value to our customers.

Addressing Our Customers’ Priorities:

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Delivering our commitments to service excellence on time, in full

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Strengthening customer and channel partnerships

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Enabling sales activation, promotion support, in-market execution and salesforce effectiveness

Building Trust with Those Who Build Our World

The results speak for themselves. Our customer-centric approach is receiving recognition from some of the industry’s most respected names. Being recognized by these organizations validates the success of our strategies and speaks volumes to our team’s efforts to provide a top-notch customer experience.

CRAFTSMAN team for 2023 Vendors of the Year


CRAFTSMAN® being recognized as one of Ace’s 2023 Vendors of the Year is a validation of our innovative products, exceptional service levels and commitment to quality.

Team photo with Grainger’s Supplier of the Year award


Through our commitment to service, collaboration and performance, we were named Grainger’s 2023 “Supplier of the Year” and received the “Partners in Performance Award” — a recognition given to fewer than 1% of Grainger’s suppliers.

Orgill Best of Show Trophy


In 2024, our team earned the “Best of Show” award at the Orgill Spring Show for the second consecutive year.

The idea of customer satisfaction being an “obsession” is something we take quite literally. We obsess over each interaction with our end users and try to exceed their expectations and create powerful connections. We have a state-of-the-art Customer Support operation that’s constantly evolving to better serve our end users.

Portrait of Orlando G.
Orlando G.
Vice President, B2C Customer Service

The Power of Our People

It takes dedicated, talented and hardworking people to deliver on our commitment to high-quality customer service, and our success is a testament to our team’s passion and expertise. They leverage their knowledge of our tools and solutions to help our customers achieve their goals, including increasing productivity, prioritizing jobsite safety and improving operational sustainability.  

Through live demonstrations and activation events, our team helps customers get hands-on experience with the tools shaping and reshaping the jobsite. This goes beyond generating excitement and awareness for our products. It also helps people envision how our tools can impact their operations.  

By taking the personal approach, we’re building the meaningful, long-lasting relationships that drive success.

Tool demonstration with a trade specialist
DEWALT customer activation event

The Trade Specialist position is unlike any I've had. From live demos and safety presentations to trade shows and building relationships, it's a balancing act between different tasks and responsibilities, and it never gets old. Being recognized and rewarded for a job well done lets me know I’m making an impact.

Portrait of Tina B.
Tina B.
Trade Specialist-Kansas City, T&O Commercial

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