Innovate with Purpose - Value Beyond Profits
Innovate with Purpose

Value Beyond Profits

Innovating our products to enhance the lives of 500 million people and improve environmental impacts.

Delivering continuous innovation to enhance the lives of 500 million people and improve environmental impacts.

We’re committed to driving ground-breaking innovation, which lives at the core of our business as a key component in our long-term success. Harnessing our strengths to develop new products and services that fulfill critical societal needs, helps to create a better world for us all.

Enhance the Lives of 500 Million People by 2030




“Innovate with Purpose” means we’re investing in circular design, embracing new technologies and procedures, and improving the sustainability of our complete supply chain to enhance the products in our existing portfolio.

Addressing Unmet Societal Needs

Address important unmet needs within society and communities with goals of positively impacting 500 million people and contributing 10% towards Stanley Black & Decker revenues by 2030.

Circular Design

Ensure improved sustainability within our product lifecycles, by incorporating ground-breaking circular design and processes including everything from material selection to operation to end-of-life considerations.



Sustainable Supply Chain

Guarantee that suppliers meet strict environmental and social criteria with the aim of achieving a more sustainable supply chain. By 2025 two-thirds of our supply chain by spend will be tasked with setting Science-Based Scope 1 and Scope 2 targets. In addition, our Scope 3 data quality will be enhanced, and we plan to set a new emissions reduction target in 2025.



Our products are aimed at being a force for good in the world — helping people climb up out of poverty, improving the environment, building and maintaining vital infrastructure, making our cities more sustainable — especially when produced with responsible consumption in mind.

"Innovate with Purpose" Products

Through revolutionary research and development and purposeful innovation, our goal is to positively impact 500 million people by 2030. “Innovate with purpose” products are defined as:

  1. Contributing to U.N. Sustainable Development Goal targets
  2. Addressing unmet societal needs within the Social Progress Index
  3. Achieving a level of innovation that exceeds incremental improvement

Here are products that meet this definition:


NADI, our first product under the STANLEY Earth® brand, is an innovative response to a problem that has plagued rural India: the lack of reliable, clean energy to drive irrigation. This clean-technology solution combines our core competency in brushless DC motors with solar power, creating an off-the-grid water pump solution for rural farmers.

More than 300 NADI solutions have been installed across India so far, with significant positive social impact. The benefits of the first 230 installations in 2019 can be seen in the graph below. To complement the product, STANLEY Earth® has also developed an IoT web application called NADI Connect, allowing the pumps to be controlled remotely and performance to be monitored, enabling proactive servicing as required. A host of educational events have been held to inform more than 2,000 farmers about the advantages of employing dependable, sustainable irrigation methods.



STANLEY Earth’s First Product: The NADI Smart Solar Pump

The STANLEY Earth® NADI™ Clean Tech Pump is a finalist in Fast Company's 2020 World Changing Ideas Awards, honoring those committed to fixing the climate crisis, social injustice or economic inequality.



Within the rapidly-growing solar panel sector, NeoBolt next generation fasteners developed by STANLEY Engineered Fastening have become recognized for their exceptional strength and reliability. Installed using high-load capability, battery-powered tools, builds are faster and more efficient, without the need for polluting generators on the worksite. Reducing the manufacturing carbon footprint, these aluminum NeoBolt pins are created from high-strength material with a refined production procedure that removes the requirement for post-process heat treatment. This ensures outstanding product durability, while at the same time lowering costs and enhancing the electrical grounding performance.



A trailblazing innovation from BLACK+DECKER, Pria is a voice-controlled, automated medication manager and home health assistant that permits caregivers to monitor a patient’s healthcare schedule without disrupting their individual lifestyle, through the use of advanced smartphone technology. Derived from the phrase “Propria Persona”, which means “acting on one’s own behalf”, Pria is an intelligent, easy-to-use system that incorporates two-way video calling and mobile alerts. Enabling both the patient and carer to be in control of the management of medication schedules, and importantly, helping users to maintain independence, Pria is designed to dispense the correct treatments on time, and records when doses are administered or missed.



Reducing the costs of traditional, surgical power drills by up to 30 times, and particularly vital for emerging markets that would normally rely on manual handheld equipment, Arbutus Medical identified an orthopedic drill solution that addresses a profound global societal need. Combining a DEWALT 12-Volt Construction Screwdriver with a waterproof linen Arbutus Medical DrillCover Hex system that also acts as a pathogen barrier, the company has created a low-cost product that does not depend on lengthy cleaning processes. Stanley Black & Decker is collaborating with Arbutus Medical in a number of ways. Our Global Tools & Storage business provides the essential product information that enables regulatory certification, as well as advance details of product upgrades, with virtual design team consultation as required. At the same time, STANLEY Healthcare is assisting with supplementary advice on pricing, marketing and enhanced product offerings, with future support on distribution channels.

Arbutus DrillCover Hex System, utilizing the DEWALT DCF610 Driver,
Batteries and Charger


The engineering department at Lista Storage joined forces with Harvard University to design a unique, chemical-free work bench to comply with their stringent health and safety requirements. This innovative furniture is not only manufactured without harmful substances, but employs the use of wood derived from sustainably-managed forests, approved by the Forest Stewardship Council (FSC).

Chemical-free work bench.

Meanwhile, at STANLEY Healthcare, the in-house product team has transformed the design of a fall pad – a device that senses a patient’s presence and warns the caregiver when no weight is detected. Through the use of new wiring techniques, the volume of material used has been dramatically decreased while still allowing the same sensing area, therefore significantly reducing the amount of vinyl, foam and foil/paper composite content utilized in the production of the pads.

STANLEY Healthcare Senior Living Fall Management; redesigned fall pad.


We are helping the jobsite and outdoor workplace to tap further into cordless power. With our growing relationship with MTD, we are collaborating with this leader in Lawn & Garden on the electrification of outdoor power equipment for both MTD brands and Craftsman.


As two prominent leaders in innovation and product excellence, the combination of MTD and Stanley Black & Decker is a perfect partnership for the development of cord-free solutions that deliver performance, runtime and value, providing a true alternative to gas-driven outdoor equipment.

Furthermore, our premium DEWALT brand continues its unrivalled leadership in high-performance cordless tools to tackle demanding applications on the jobsite with an expansion of its FLEXVOLT battery-powered line-up. This ever-growing range now features a 60V MAX Brushless Chainsaw and a Cordless Brushless 9” Concrete Cutting Saw that provide exceptional runtime, efficiency and power, while eliminating the noise and emissions associated with gas-operated saws.



With an ever-expanding portfolio of cordless products across our brands, we have committed support for extensive, environmentally-friendly battery recycling programs. Through our founding partnership with Call2Recyle, we’re participating in innovative, sustainable initiatives that avoid batteries being consigned to landfill. Since this collaboration began in 1994, Call2Recycle has responsibly reprocessed in excess of 123 million pounds of batteries across the United States.


Combatting Plastic Pollution Through Innovative Packaging

At Stanley Black & Decker, we genuinely believe that a world without plastic pollution can become a reality. We’re taking significant positive steps within our business and have pledged to make all our packaging reusable, recyclable or compostable by the year 2025. As part of this process, we have become a signatory of the New Plastics Economy Global Commitment, which was established by The Ellen MacArthur Foundation and the United Nations Environment Programme.

To support this effort, our 2019 STANLEY+Techstars Accelerator program requested applications from companies innovating around sustainability. Four companies were selected and three have received further investments from Stanley Ventures:

  • Boxologic, a Massachusetts-based manufacturer of a robotic instant-size packaging production using cutting-edge technology for e-commerce fulfillment.
  • Craste, a producer of crop-based furniture and packaging.
  • NVEarth – since renamed Dynamic Green Products, a Texas-based supplier of bio-based lubricants, cleaners and absorbents.
  • OCCO, a New York-based provider of organic spices and sustainable food packaging.

As an example of our actions, our Power Tools design team has replaced the use of PVC plastic in the packaging of our small diameter saw blades with PET, a substance with higher recycling rates often used in the manufacturing of water bottles. As a result, approximately 40 tons of packaging will be converted to a more sustainable material.


Circularity Challenge with BASF and Greentown Labs

Together with our partners Greentown Labs and BASF, we launched a six-month accelerator program seeking battery, plastic and digital solutions to enable the circular economy. The goal of the Greentown Labs Circularity Challenge is to disrupt the plastics, energy storage, and recycling value chains to improve sustainability. Some of the initiatives are pushing the limits of plastics recycling, creating ways to reuse, recondition or recycle batteries and digitally enabling new circular business models.

View video to learn more about the Circularity Challenge with BASF and Greentown Labs.