Staying on track as a loyal sponsor of Racing for a Miracle, Stanley Black & Decker gears up for a win-win with McLaren Racing’s Formula 1 team.
15 Years of Racing for a Miracle
2021 marks our 15th year of sponsoring Racing for a Miracle – the ultimate team sport uniting CRAFTSMAN®, Ace Hardware Foundation and Christopher Bell of Joe Gibbs Racing (JGR) for a very worthy cause: raising funds and awareness for Children's Miracle Network Hospitals (CMN Hospitals).
With more than $1.5 million donated to date, it’s a fan-favorite event on so many levels…
Christopher Bell is always in it to win it, but this year’s NASCAR Cup Race in Atlanta on July 11 meant even more to him, since he was driving for the kids of CMN Hospitals. Outfitted with outer space-themed artwork by his honorary crew members (Parker, Ella, John and Elijah), Bell’s #20 CRAFTSMAN/Ace Foundation/CMN Hospitals Toyota Camry was the coolest car on the track.
Getting It Done with Formula 1
Finding a sponsorship partner with the same passion and persistence for extreme innovation is a monumental – and what makes our relationship with McLaren Racing all the more thrilling. In 2021, DEWALT (a Stanley Black & Decker brand) became the Official Tools and Storage Partner of the McLaren Formula 1 team.
As part of this multi-year partnership, we will support the McLaren Formula 1 team at and away from the track by outfitting the team with a range of our iconic tools. Fans will also see the DEWALT brand highly visible on the rear wing endplates of the McLaren MCL35M race cars and the racing suits of McLaren F1 drivers, Lando Norris and Daniel Ricciardo. What’s more, engagement events and experiences will bring the “win-win” partnership to life for our customers and celebrate a mutual drive for excellence.
“We are excited to partner with McLaren Racing, a brand that is best-in-class in innovation and drives its purpose on and off the racetrack. At Stanley Black & Decker, we share the same values - innovation and excellence have powered our success and we live our purpose each day, ‘For Those Who Make The World.’ Our partnership will help us engage with the world’s most passionate motorsports fans, celebrate the makers who help build the world and bring our admired DEWALT brand to the international racetrack with world-renowned drivers, Lando and Daniel,” affirms Stanley Black & Decker CEO, Jim Loree.
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