David R.

Director, eCommerce Performance Marketing

Meet David, who joined Stanley Black & Decker as a group media manager of iconic brands: BLACK+DECKER, DEWALT, LENOX, CRAFTSMAN, STANLEY and more.
Portrait of David R.

When he was younger, the uncertainty of the ad agency world wasn’t such a big deal.


But as time passed, responsibilities grew and priorities changed...

David longed for a place where he could build a solid future. Fortunately, he found what he was searching for at Stanley Black & Decker.

Feeling good to be on steady ground... “I have spent most of my career at advertising agencies, joining Stanley Black & Decker five years ago. Advertising is a notoriously volatile industry (hiring teams when an account was won, laying off teams when an account was lost), which was fine when I was younger. But as I became responsible for a young family and a mortgage, when I saw the opportunity to join a Fortune 500 (now Fortune 200) company, I jumped at the chance for some work stability.”

I’ve always been impressed with the pace of business at Stanley Black & Decker and the drive to be #1.

David R.
Director, eCommerce Performance Marketing

Unimaginable growth and opportunity in a short period of time.

“I joined the brand marketing team as a group media manager and was responsible for the advertising of four major brands: BLACK+DECKER, DEWALT, PORTER-CABLE and BOSTITCH. Within two years, I was managing campaigns for 13 brands, adding STANLEY, CRAFTSMAN, IRWIN, LENOX, PROTO, MAC TOOLS as well as LISTA/VIDMAR/INNERSPACE. I would never have dreamed of working on such an iconic list of accounts in the agency world.”


Making innovation a part of the day-to-day

“During orientation, I thought all of the talk about innovation here was meant for engineers, but it actually applied to every job role here. We are a company obsessed with finding new ways of accomplishing our goals. And with beating our competition to the punch. For the last two years, I have focused my efforts on performance marketing campaigns as a member of Stanley Black & Decker’s eCommerce team. Harkening back to my agency days of direct response advertising and focusing on ads that close the sale. As the world continues to adopt eCommerce in the tool space, I am genuinely excited to help drive Stanley Black & Decker to the forefront of that customer behavior.”


No need to give up excitement for the sake of stability

“I love that I didn’t have to leave behind the tempo and creative aspects of advertising by moving from the agency world to Stanley Black & Decker. If anything, we have assembled some of the best in the industry into our marketing corps. I’ve always been impressed with the pace of business at SBD and the drive to be #1.”

Find your future at Stanley Black & Decker.

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