McLaren Racing is on a mission to win Grands Prix and World Championships.
Designing, building and operating a Formula 1 car at race-winning levels requires focus, ambition, imagination, dedication and microscopic attention to detail. It demands excellence.
This was true 50 years ago when Bruce McLaren hand-picked a small group of associates to design and build racing cars bearing his name, and it is still true today – 20 World Championships, 182 grand prix victories and over 800 employees later.
While McLaren Racing’s sporting successes have blossomed over the past half decade, so too has the sport of Formula 1. With a race calendar that has doubled in size to include 20 grands prix spread across five continents, the sport has developed a massive global reach with more than 500 million TV viewers in 187 countries. McLaren Racing has shared this impressive growth with a roster of multinational partners, forming some of the longest sponsorships in sporting history.
In 2021, DEWALT (a Stanley Black & Decker company) signed on as the Official Tools and Storage Partner of the McLaren Formula 1 team. This multiyear partnership includes supporting the McLaren Formula 1 team at and away from the track by outfitting the team with a range of our iconic tools. Fans will also see the DEWALT brand highly visible on the rear wing endplates of the McLaren MCL35M race cars and the racing suits of drivers Lando Norris and Daniel Ricciardo.
Finding a sponsorship partner with the same passion and persistence for extreme innovation is monumental – and what makes our relationship with McLaren Racing all the more thrilling.
McLaren’s successful racing heritage has been driven by a relentless desire to innovate. Whether it be Bruce’s early experiments with four-wheel drive, pioneering the use of full carbon fiber construction or inventing the game-changing ‘brake-steer,’ McLaren has consistently led the way in the development of groundbreaking technologies that now have applications in the wider world.
Our partnership will help us engage with the world’s most passionate motorsports fans, celebrate the makers who help build the world and bring our admired DEWALT brand to the international racetrack.