Game time = a brand win thanks to big players like LEARFIELD/ANC.
Being on the sidelines isn’t such a bad thing. In fact, it can be an awesome opportunity with help from the right brand partners.
Case in point, DEWALT – a Stanley Black & Decker company – scored a big win by trusting LEARFIELD/ANC – a college football multimedia rightsholder/in-venue signage sponsor – to help them to kick off their college football debut during the 2021/2022 season.
As a result of the sponsorship, in-stadium fans and at-home viewers can’t help but notice football team benches – that score major media footage – prominently adorned with the DEWALT logo. Installed exclusively using DEWALT tools (by Dragon Seats), the state-of-the-art heated and cooling sideline benches are made to maximize athlete safety, comfort and performance in all-weather conditions. And talk about having the home-field advantage: Thanks to LEARFIELD/ANC’s winning strategy, DEWALT-branded benches have secured their place on the field at 25 colleges and universities that are part of Division 1 conferences (ACC, Big Ten, Big 12, Pac-12 and Mountain West).