Digital Marketing Manager
Sana manages digital storytelling, content creation, online strategy, analytics and reporting for our brands in Canada. In her two years at the company, she has helped launch four Canadian websites, used social media as a key driver for branding, tied new product development to digital tactics, and communicated with the global team for digital content strategies.
"I love this job because I always have something different and challenging to look forward to – I strategize on big-picture campaigns, analyze the success of those campaigns and use my creative side to originate content and continue to learn," she said. "Working for this amazing Fortune 500 company has given me the ability to expand my horizons and learn more about the world of digital marketing. I have been able to execute my own digital initiatives and also present key metrics to quantify the success of my plans. I am also passionate about corporate social responsibility, specifically in the sports industry."
Sana landed her current role after completing the Stanley Leadership Program, where she worked with peers around the globe on projects and initiatives.
"One of my fondest memories of being an SLP is when I was selected out of the entire North American SLP group to attend a two-day executive event in Silicon Valley," she said. "It was hosted at NASA’s research facility, so we were able to see new technology and gadgets being introduced in the marketplace. We also heard from leaders about artificial intelligence, augmented reality, self-driving cars, and how a 175-year old company like Stanley Black & Decker can continue to be known as a top innovator in the digital age."
Being an SLP, she said, is "an opportunity of a lifetime."
"Not only do you get to meet bright, talented people, but you truly get to work on the skills that will help you succeed in today’s world," Sana said. "This program expands the way you think about business, the world and this age of innovation. The best part, once you graduate from the program, you are recognized in the company as a leader due to the SLP ‘badge’ that you get to wear."