This apparel guideline acts as a overview to explain and illustrate how to maintain multiple brand design standards when applied to branded apparel (tee shirts, hat, jackets, dress shirts, etc). When applied in accordance with the following standards, all our messages will express, clarify and reinforce the character of our brand.
Messaging should be clear, concise and align with our brand’s legacy of innovation and support for people, global communities and the planet. All advertisements must feature high-quality product images and graphics to enhance professionalism and visual impact while reinforcing brand trust.
All ads should deliver a clear, compelling message that aligns with our brand voice and values. Visuals must adhere to brand guidelines, using approved colors, fonts, and high quality imagery. Messaging should be concise, engaging, and tailored for each platform while maintaining a professional tone. All social media ads require approval from the brand and Corporate Marketing team to ensure consistency, accuracy and alignment with company standards.
Social Ads
Social media ads must maintain a strong, consistent brand presence by showcasing our people, innovation, and industry-leading products.