Stanley Black & Decker Supports Fact-Based Approach to COVID-19 Vaccination
Scientists agree. Stopping COVID-19 in its tracks involves a twofold approach: universal adherence to public health measures (e.g., proper hygiene/mask wearing) and widespread support for getting vaccinated. Understandably so, fast tracking vaccine distribution in a world of nearly 8 billion people is a monumental challenge. One of the biggest hurdles to overcome: misinformation and a lack of confidence that’s preventing some people from getting vaccinated.
As a company, we want to be a force for good in the world. That’s why we’ve joined in the mission to help disseminate accurate and timely information related to the COVID-19 vaccine. How so?
Helping the Ad Council Get the Word Out
Our company is supporting a national communication effort to increase confidence in vaccination against the COVID-19 virus. The initiative from the Ad Council will reach key audiences across the U.S. through research-driven creative, strategic media placements and community outreach – representing one of the largest public education efforts in the country’s history. A nonprofit founded in 1942, the Ad Council has been involved with life-saving public service communications in times of national crisis that started during World War II and has included catastrophes/natural disasters such as Sept. 11, Hurricane Katrina and Hurricane Sandy. The Ad Council’s COVID-19 vaccine education campaign was created in close partnership with (and vetted for accuracy by) the U.S. Department of Health and Human Services and the Centers for Disease Control and Prevention.
Aligning with the Health Action Alliance
We’re also taking action as an ally of Health Action Alliance (HAA) – a joint initiative of the Ad Council, Business Roundtable, the CDC Foundation, the de Beaumont Foundation, and the Robert Wood Johnson Foundation – in partnership with Meteorite. HAA’s purpose is to help the business community improve the health of employees, customers and communities by:
- Promoting COVID-19 prevention and encouraging vaccination
- Advancing health equity by addressing the needs of disproportionately affected communities
- Restoring trust in science and strengthening public health so we can be better prepared in the future
HAA collaborates with many of the most trusted organizations in public health, communications and business to ensure companies have access to the highest quality information and resources available.