Tabata Gomez is Chief Marketing Officer (CMO) of the Tools & Outdoor business division where she is the steward of a $14 billion portfolio of iconic brands including DEWALT®, STANLEY®, CRAFTSMAN®, BLACK+DECKER™, Cub Cadet® and Troy-Bilt®.
As CMO, Tabata oversees the Global Customer Experience team including brand marketing, digital marketing, industrial design & packaging, strategic insights, B2C customer service and external communications. Tabata and her team are responsible for creating and implementing marketing strategies and plans to grow the Tools & Outdoor business.
Tabata has held several roles with progressive responsibility during her tenure at Stanley Black & Decker, most recently as the President of the $4B Hand Tools, Accessories and Storage business.
Tabata earned a bachelor’s degree in International Relations at Universidad Iberoamericana in Mexico City. She serves on the Board of Directors for Helen of Troy Limited and the World Trade Center Institute.