Tabata L. Gomez

Chief Marketing Officer, Tools & Outdoor

Tabata leads the Tools & Outdoor Customer Experience team responsible for global brand marketing, digital marketing, industrial design and packaging, strategic insights, B2C customer service and external communications.
Portrait of Tabata L. Gomez

Tabata Gomez is Chief Marketing Officer (CMO) of the Tools & Outdoor business division where she is the steward of a $14 billion portfolio of iconic brands including DEWALT®, STANLEY®, CRAFTSMAN®, BLACK+DECKER™, Cub Cadet® and Troy-Bilt®.

As CMO, Tabata oversees the Global Customer Experience team including brand marketing, digital marketing, industrial design & packaging, strategic insights, B2C customer service and external communications. Tabata and her team are responsible for creating and implementing marketing strategies and plans to grow the Tools & Outdoor business.

Tabata has held several roles with progressive responsibility during her tenure at Stanley Black & Decker, most recently as the President of the $4B Hand Tools, Accessories and Storage business.

Tabata earned a bachelor’s degree in International Relations at Universidad Iberoamericana in Mexico City. She serves on the Board of Directors for Helen of Troy Limited and the World Trade Center Institute.