Stanley Black & Decker launches new brand for purpose-driven product technologies, reflecting company’s commitment to Innovating with Purpose, a key pillar of its 2030 CSR strategy
NEW BRITAIN, Conn., Feb. 27, 2019 – Stanley Black & Decker (NYSE: SWK) today announced the launch of STANLEY Earth™, the company’s new global brand for purpose-driven product technologies that innovate for social good.
Through this brand, the company will leverage its core techno¬¬logy expertise and broad partnership network to create new solutions that address unmet societal needs, including critical sustainable development challenges such as water, energy, and climate.
“The world is facing a growing number of increasingly critical societal issues today, and as a company that makes products and services that help create and shape our world, we have an obligation to leverage our resources and expertise to create new solutions that address these challenges,” said Stanley Black & Decker President and CEO Jim Loree. “Our new STANLEY Earth brand is a reflection of our commitment to ‘Innovating with Purpose,’ which is a core pillar of our CSR Strategy and 22/22 Vision.”
“These products will play a key role in helping our company create positive change and get us closer to achieving our goal of enhancing the lives of 500 million people. Our basic goal is to be a force for good in alignment with our purpose, for those who make the world,” Loree added.
STANLEY Earth: Helping Rural Farmers Improve Livelihoods in India
STANLEY Earth’s first product is NADI™, an eco-friendly, low cost solar-powered water pump that provides reliable irrigation for agricultural applications.
The new technology is now available in India and offers a sustainable alternative to the 25 million inefficient alternating current (AC) and diesel pumps used for agriculture, which draw almost 20% of the electricity generated in the country and pose an environmental pollution challenge.
“Nearly two years ago, we set out on a mission to deliver a self-sustaining irrigation solution that can provide India’s millions of farmers with a solution to one of their key challenges – reliable and consistent access to clean water,” said Ramana Gogula Vice President of Clean Technology Innovation at Stanley Black & Decker. “Through the innovation of our STANLEY team and collaboration with key partners, we’ve delivered an affordable solution that can help transform not only the lives of farmers in India, but also the lives of farmers in any part of the world that faces water scarcity.”
NADI™, which means “river” in Hindi, uses STANLEY’s highly efficient brushless direct current (BLDC) motor technology to drive the pump and solar panels to power the entire system. The smart pump has an intelligent controller that enables micro-irrigation, and it incorporates an IOT-based agricultural platform complete with sensors that connect to the cloud and mobile networks, providing real-time data that enables farmers to efficiently monitor system performance and conduct preventive maintenance as needed.
NADI™ was piloted in India with a farmer who was initially growing only fruits and vegetables. After installing the technology on his farm, he was able to add rice to his crop mix and manage his water supply well enough to produce multiple harvests per year. The smart pump will be made available to rural farmers across India through a strong partnership network that includes Agri-Retail Networks, distributors and systems integrators. Stanley Black & Decker will also be soon announcing an innovative financial mechanism that will help make this technology affordable for farmers in India.
In addition to its introduction in India, the STANLEY Earth team is exploring opportunities to expand its availability to Africa, South America, and South East Asia, all water-scarce regions where this technology can provide significant value to farmers.
“NADI™ embodies the mission of STANLEY Earth, but it is the first of many products to come – we’re excited about the difference we can make,” Gogula added.
For more information on STANLEY Earth or NADI™, please visit STANLEYEarth.com.
About Stanley Black & Decker
Stanley Black & Decker is a $13 billion revenue, $20+ billion market capitalization, purpose-driven industrial organization. Stanley Black & Decker has 58,000 employees in more than 60 countries and operates the world’s largest tools and storage business, the world’s second largest commercial electronic security company, a leading engineered fastening business as well as Oil & Gas and Infrastructure businesses. The company’s iconic brands include Black & Decker, Bostitch, CRAFTSMAN, DEWALT, FACOM, Irwin, Lenox, Porter Cable and Stanley. Stanley Black & Decker is a company for the makers and innovators, the craftsmen and the caregivers, and those doing the hard work to make the world a better place.
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