Our diverse portfolio of brands can be seen throughout the globe partnered with exciting programs such as NASCAR, European Football, Chinese Basketball, Professional Bull Riding and more. With over 350 Billion brand and 2 Billion social media impressions yearly, Stanley Black & Decker is hard to miss.
FC Barcelona Partnership
Stanley Black & Decker has entered into a multi-year partnership as the Official and Exclusive Tools and Security partner of Football Club Barcelona. FC Barcelona is one of the most successful football clubs in the world, with 2 Club World Cup, 21 Spanish League, 4 Champions League, 26 Spanish Cup and 3 European Super Cup Championships to date. They have more than 320 million global fans, more than any other team in the world, they play their home matches at Camp Nou (1957), which is the largest stadium in Europe with 99,534 seats, and they are the #1 sports team in Facebook and Twitter with more than 62,000,000 Facebook fans and more than 22,000,000 twitter followers. This exciting partnership will provide full global marketing rights and official associations for our tools and security brands, and our STANLEY, DEWALT and BLACK+DECKER branding will be seen on the LED system at Camp Nou for all La Liga competitions, where matches are broadcast into 200 global territories each week.
Official Tool Provider of the Walt Disney World Resort, with over 200 branded signs in 40 Disney properties. This 10-year alliance includes branding, business-to-business and special program elements. STANLEY is one of a select group of alliance partners. The partnership includes construction wall signage throughout Walt Disney World Resort. STANLEY, DeWALT and MAC logos are featured at the Walt Disney World Speedway, and STANLEY, MAC, Proto and Vidmar products outfit the Lights, Motors, Action garage and the test track queue line and ride.
Joe Gibbs Motorsports Sponsorship
During the 2011 season, Marcos Ambrose got his first Sprint Cup Series win at Watkins Glen and followed that up with another win in the Nationwide Series race at Montreal six days later. He also recorded five top-five and 12 top-10 finishes in his first year behind the wheel of the No. 9 Ford Fusion.
English Premier League
This global sponsorship boosts international awareness among fans of the world's biggest sport. Forty-five percent of all brand impressions seen by those in Asia or Latin America stem from English Premier League (EPL) events and broadcasts. STANLEY, DeWALT, Facom and Black & Decker branding are seen at nine EPL Clubs. EPL reaches 153 worldwide markets. That's 15 billion impressions per year, and $12 million in equivalent TV value. We added a three-year partnership with Liverpool Football Club (FC), the most storied franchise in the EPL, as the Official Tool and Security Partner. We also added a two-year Partnership as the Official Tool and Security partner of Fulham FC, one of the oldest clubs in football and located right in the heart of London.
Professional Bull Riding Partnership
We are the Official and Exclusive Tool and Security Partner of the PBR. Professional Bull Riding is one of the fastest growing sports properties in history. Its 44 million passionate fans generally do not follow NASCAR or Major League Baseball. The sport has a strong regional focus, and is popular throughout Latin America and especially in Brazil. STANLEY and DeWALT branding was featured in both the Built Ford Tough Series in the United States, as well as the BRAHMA Series in Brazil. In addition to arena signage, we sponsored seven professional bull riders in 2011, including three prior World Champions and the 2010 PBR Rookie of the year. In 2011, our sponsored riders claimed seven event wins, and Silvano Alves (Pilar do Sul, BRA) won the PBR World Championship.
NHRA Drag Racing
MAC Tools has partnered with the National Hot Rod Association (NHRA) and several NHRA Teams to drive brand exposure to over 22 Million fans. There are 23 national events from coast to coast and the sport is broadcast on ESPN2. The sport is all about speed and horsepower. NHRA Drag Racing is a professional technician sport and the fans get up close to the teams in between rounds to see MAC Tools in use.
The world's premier motorcycle racing series airs in over 207 countries and reaches over 291 million homes worldwide. Our ongoing sponsorship of the Yamaha Tech 3 team—with branding on the bikes, riders, uniforms, within the garage and on thousands of pieces of merchandise—delivers great on- and off-track exposure and delivered 13.2 billion brand impressions million in 2015. In association with Dorna, MotoGP's governing body, STANLEY, DEWALT and FACOM tools are used exclusively to construct, maintain and transport the series at all 18 races around the globe.
Stanley Black & Decker has struck a worldwide sponsorship deal with EXTREME that will see DEWALT, BLACK+DECKER and STANLEY partnering with three exciting action sports categories: Skateboarding, Freeride Mountain Biking (MTB) and BMX. With 160 million participants, extreme sports are developing into an extraordinary global industry. Many professionals will depend on our tools for the construction, preparation and execution of events, and our brands will also sponsor 18 leading athletes, with our tools employed for the essential maintenance of equipment such as skateboards and bikes. STANLEY, BLACK+DECKER and DEWALT will engage with millions of fans via EXTREME’s website and its social media channels. In addition, BLACK+DECKER will hold the title of BMX co-sponsor status at FISE World Montpellier 2016 and DEWALT will be Official Supporting Partner at the 2016 FMB World Tour– reaching an extensive audience across 50 countries.